The rapid evolution of digital technology, web3 and immersive experiences has the potential to impact how brands, businesses, consumers, and creators interact. As we are entering into an era of digital immersion, interoperability, and decentralization, it becomes important for us to factor the effect it causes on our day-to-day lives, both in physical and digital. During this masterclass, we will explore what metaverse is all about. We will also explore the foundations of web3, metaverse and what are its use cases.