IIT Delhi Advanced Certification in Web 3.0, Social Media and Metaverse

About Course

IIT Delhi Advanced Certification in Web 3.0, Social Media and Metaverse provides invaluable insights into the emerging Metaverse, and its profound impact on communication, social interaction, and digital experiences. It is designed to empower participants to envision the future of social media and embrace the endless possibilities it holds.

Gain the essential skills and knowledge to navigate smart contracts, decentralised applications and web.
Hands on learning and experience with tools like Wordpress, Google Analytics, PhP, Orange.
Build the ability to ace the rapidly evolving digital landscape and propel a career in the emerging fields of Web 3.0, Metaverse, and Social Media.
Learn E-commerce website development and integration with social media, analytics, and digital tools for marketing.

Course Content

Vertical 1 – Web 3.0 – Module 1

Design elements for Web 3.0 Websites – Structure
Design elements for Web 3.0 Websites – Structure
Setting up a portal – hands on (managing WordPress, C-Panel, Filezilla)
Setting up an e-commerce portal – Product information management
Search Engine Ecosystems – The Syntactic Web
Search Engine Ecosystems – The Symantec Web
Search engine advertisements and networks
Search engine advertorial revenue models

Vertical 1 – Web 3.0 – Module 2

Vertical 2 – Social Media – Module 3

Social Media and Business Practices
Social media and emerging business models
Digital Influencer identification
Digital influencer management
Digital Platforms: Philosophy and functionalities
Digital Platforms: Business models
Consumers’ Digital Transformation
Consumers’ Digital presence
Data Privacy Concerns for Internet ecosystems
Data Privacy Regulations for Social Media

About Course

What Will You Learn?

Course Content

Vertical 1 – Web 3.0 – Module 1

Design elements for Web 3.0 Websites – Structure

Design elements for Web 3.0 Websites – Structure

Setting up a portal – hands on (managing WordPress, C-Panel, Filezilla)

Setting up an e-commerce portal – Product information management

Search Engine Ecosystems – The Syntactic Web

Search Engine Ecosystems – The Symantec Web

Search engine advertisements and networks

Search engine advertorial revenue models

Vertical 1 – Web 3.0 – Module 2

Web analytics and visitor analysis

Web analytics and content/ad management

Machine learning for e-commerce

Machine learning for sales and revenue management

Marketing Automation

Understanding chatbots and design elements

Vertical 2 – Social Media – Module 3

Social Media and Business Practices

Social media and emerging business models

Digital Influencer identification

Digital influencer management

Digital Platforms: Philosophy and functionalities

Digital Platforms: Business models

Consumers’ Digital Transformation

Consumers’ Digital presence

Data Privacy Concerns for Internet ecosystems

Data Privacy Regulations for Social Media

Vertical 2 – Social Media – Module 4

Social media marketing and promotion

Information virality in social networks

Machine learning for social media content

Social media sentiment mining (Natural language processing)

Machine learning for social networks recommendation

Social media analytics (network science)

Vertical 3 – Metaverse – Module 5

Evolution of Metaverse

Overview to Metaverse functional blocks

Cases on Metaverse applications in different industries

Understanding Extended Reality

Overview to AR/VR for metaverse

Technical architecture of XR applications

Understanding VR ecosystems

Vertical 3 – Metaverse – Module 6

Blockchain functional blocks

Blockchain for Metaverses

Technical architecture of blockchain ecosystems

Blockchain networks and values

NFTs for Metaverse ecosystems

Smart contracts for Metaverse ecosystems

Tools *Tools are subject to change

WordPress

Google Analytics

PhP

Orange

Hand-on Capstone Project

Tools
*Tools are subject to change