IIT Delhi Advanced Certification Programme in Persuasive UX Strategy

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About Course

In a rapidly evolving technological landscape, the Advanced Certification Programme in Persuasive UX Strategy is the ultimate career catalyst for those seeking to excel in this high-demand field. This programme empowers designers to master the art of merging design and psychology, strategically infusing persuasion techniques into UX, and creating interfaces that captivate users and drive real-world results. The curriculum, designed by experts, covers everything from business modeling and ROI calculations to the role of UX in emerging technologies and customer motivation research

What Will You Learn?

  • Strategically infuse psychological persuasion techniques into UX design, fostering a deeper understanding of user decision-making processes.
  • Master the art of designing interfaces that align with users' cognitive processes, enhancing usability and engagement.
  • Utilise data analysis to refine persuasive UX strategies, ensuring continuous improvement based on user behavior insights.
  • Acquire skills to communicate persuasively within UX teams, facilitating collaboration and a shared understanding of design objectives.
  • Showcase their ability to apply persuasive UX strategies across real-world scenarios, solidifying their expertise in the field.

Course Content

Week 1 to 4

  • Business of UX, UX Roles and Skills
  • Introduction to Research Methods in UX and Live Demonstration of Research Methods
  • Role of Brand and UX in Online Decision Process

WEEK 5 to 8

WEEK 9 to 12

WEEK 13 to 16

WEEK 17 to 20

WEEK 21 – 26

Tools

UIUX Assignment & Task Details